The Desert Grows
A British startup hopes to generate 8% of the U.K.'s electricity from a London-sized renewables development in Southern Morocco. What about the people who live there?
I’m Reuben, a multimedia journalist with a background in design. I’m interested in very big systems, the people shaping them, and the people they shape.
Think the migrant workers propping up continental food systems; the local tradeoffs of nation-spanning climate projects; the picayune planning edicts that gum up city housing targets; the individual innovators pushing change in big businesses and organisations.
This year, I’m pursuing these stories as a Steele Fellow in Investigative Business Journalism at the Walter Cronkite School of Journalism, Arizona State University.
Before this, I was Digital Editor at The Architectural Review, where I wrote on architecture and politics and worked on cross-platform audience strategy. I graduated from the University of Cambridge, where I was president of the architecture society, delivering an exhibition of 250 students’ work in London, amongst much else. I was Production Assistant at The World Around, a New York-based design platform where I helped to launch the Young Climate Prize, and worked on TV shoots for BBC Maestro.
My first gig – at two months old – was a starring role in the music video for “You Were Right” by Badly Drawn Boy.
A British startup hopes to generate 8% of the U.K.'s electricity from a London-sized renewables development in Southern Morocco. What about the people who live there?
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Steele Fellow in Investigative Business Journalism
The Reynolds Center/p>
2025–
Digital Editor
The Architectural Review
2023–25
Production Assistant
BBC Maestro
2023
Production Assistant
The World Around
2022
President
ARCSOC, the University of Cambridge Architecture Society
2022–23
Founder and Co-host
Talking Volumes
2020–22
Video and Podcast Production
Adobe Premiere, Audition, After Effects, Apple Logic Pro, Final Cut Pro
Graphic Design and Production
Adobe InDesign, Illustrator, Affinity Designer, Autocad, Rhino
Photography
Adobe Lightroom, Photoshop
Content Management and Analytics
WordPress, Google Analytics, Microsoft Excel, Adobe Campaigns, Shopify, Upland Adestra
Web Development
GitHub, VS Code, Claude Code, HTML, CSS, JS
Full U.K. driving license
Masters in Journalism and Mass Communication
Arizona State University
2025–26
B.A. in Architecture
University of Cambridge
2020–23
State schools in Brighton, U.K.; nerdy grades